And the Oscar goes to…
Ellen’s Billion Dollar Selfie!
As the 2015 Oscars broadcast is set to air February 22, Fortune.com
covers the lucrative power of the now famous Selfie during last year’s Oscars. The
spur-of-the-moment Selfie of host Ellen De Generes with top tier celebrities proved
to have huge financial success of close to US $1 billion, and is a prime
example of successful multimedia.
Armed with 9 links the Fortune.com piece enhanced the
readers experience by highlighting several subjects within the article and taking
the reader to additional supportive information associated with the event. The
links included a plethora of information from: Twitter, Face Book and Disney financial stock stats,
Ellen De Generes’ Twitter page, to input from CEO of advertising firm Publicis responsible for the Twitter/Oscar campaign
covered by NBC News.
I chose Fortune.com because its specific audience is geared
towards interests in successful and fledging companies from a financial
perspective as well as money making opportunities and who doesn’t like money? In
my constant quest to become financially successful, this website keeps me up–to-date
on the new and old nuances of the business of money.
Based on the strengths
of multimedia components, Print, Video, and Interactive, the article’s subject has a strong one-two-three
punch. The first powerful punch was the right
Print/ Selfie picture worth a thousand billion words. The picture
is tangible, permanent, portable and gives the reader a snapshot of the fun
filled event, something they could scrutinize down to the teeth or hair strand
of each person and then archive until eternity. In addition, print gave
readers facts about the financial mechanisms in all things Oscar (which is
deemed a non-profit organization), such as host vs presenter’s salaries, re-used
Oscar sets, television fees and fundraising parties.
The second powerful punch almost equal to the Selfie print was Social Media/Interactive with Video placing a strong third place.
The second powerful punch almost equal to the Selfie print was Social Media/Interactive with Video placing a strong third place.
Through Social Media/Interaction,
a billion people saw and responded to the twitter response literally breaking
down the twitter network. Its ease of accessibility, on demand convenience, and
maximum interaction via Twitter, blogs, Face Book, Google Plus, LinkedIn and email to name a few, congruently opened up additional dialogue from
celebrity news and fashion to exploration and capitalization of additional
financial opportunities and advancement in social media technology.
The third and
final knockout punch was Video/TV. The television coverage of the Oscars and infamous
Selfie was seen and discussed globally via, talk shows, newscasts, YouTube,
and other internet television. As a result, Video’s success is giving the audience
a strong sense of being there, present in the moment. Often times providing behind the scenes antidotes
of the Selfie allowing the audience to experience a closer connection to the
piece.
The Oscars has
the perfect formula, money, celebrity and multimedia appeal. With the
ease and speed of mobility, the multimedia Selfie has taken a life of its own and
successfully catapulted today’s communications. Only one type of coverage that
could make this multimedia better, “Beam me up Scottie.” Maybe next year.
Good job - see Blackboard for your score.
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